Top Tips to Make Labels Pop
Expand your business with great professionally designed custom printed labels that will establish your products as the "It" product to have.
Here are some well timed helpful advice and insights from your trusted printing and label advisor. AMS Printing
Improve your labels appearance and appeal. These design tips are helpful to think about when updating or creating a new label.
1. Make it Readable.
One of the biggest beefs consumers have with product labels is tiny type that's virtually impossible to read. In some cases, regulations and required disclosures practically mandate this; but in others, there may be room to grow.
2. Keep white space plentiful.
Nowhere is it written that you have to cram in as much content and as many graphics as the space will allow. Especially now, when we're bombarded with so much information and so many images everywhere we turn, simple and clean can be much more memorable.
3. Ensure images are legal.
Because it's so easy to pluck images from digital platforms, people sometimes forget about legalities. A pretty picture can prove pretty awful when it's used without proper licensing. When possible, create original art. Besides being legal, it can set labels apart from the rest of the crowd using stock imagery.
4. Default to high-resolution.
Digital image-plucking has created another unfortunate consequence-artwork that won't reproduce well in a print environment. Grainy, fuzzy, off color images are likely to turn off consumers, especially when compared to high-res professional labels.
5. Consider the "wow" factor
Label options have gotten much more complex-with all types of varnishes, foil stamping,holographic labels, screens, and transparencies. Artwork that optimizes appearance can be so much harder to create. This make the case for promoting these slick, high-end effects in tandem with high end design.
6. Color is beautiful
Remember that full color printing is visually pleasing. If you can print your label in beautiful full color printing with a glossy varnish it will really make your label POP!. AMS Printing is your Full Color Printing Experts.
7. Seek help
Are you looking to create a new label and need a expert designer for help? Call AMS Printing and we can help bring your vision to live. Call us today 1-800-427-5585
